5 tips for launching successful apps and games on Google Play
Posted by Adam Gutterman, Go-To-Market Strategic Lead, Google Play Games Last month at the Game Developers Conference (GDC), we held a developer panel focused on sharing best practices for building successful app and game businesses. Check out 5 tips for developers, both large and small, as shared by our gaming partners at Electronic Arts (EA), Hutch Games , Nix Hydra , Space Ape Games a n d Omnidrone . 1. Test, test, test The best time to test, is before you launch; so test boldly and test a lot! Nix Hydra recommends testing creative, including art style and messaging, as well as gameplay mechanics, onboarding flows and anything else you're not sure about. Gathering feedback from real users in advance of launching can highlight what's working and what can be improved to ensure your game's in the best shape possible at launch. 2. Store listing experiments Run experiments on all of your store listing page assets. Taking bold risks instead of making assumptions allows ...