Why you should localize your app or game for Middle East and North Africa
By Mohammad El-Saadi, Business Development, Google Play The Middle East and North Africa (MENA) region is a fast growing market for app and game developers on Google Play , and localizing is crucial to making the most of the opportunity. For example, the main grossing apps & games in Saudi Arabia have localized their store listings and their actual app and game on Google Play. The British team behind the Skyscanner travel app had already localised it into more than 15 languages, yet the launch in Arabic was a huge milestone for them. Arabic speaking users really appreciated the localization and the app's average user rating increased from 4.62☆ to 4.77☆ after localization. Users engaged with the app longer, with an increase of 30% in their average session duration. Additionally 50% more travellers have been redirected to Skyscanner partners to book flight, hotel and car hire deals. Skyscanner opening screen in English and in Arabic But how difficult is it to correctly localize...