App onboarding for kids: how Budge Studios creates a more engaging experience for families
Posted by Josh Solt (Partner Developer Manager, Kids Apps at Google Play) and Noemie Dupuy (Founder & Co-CEO at Budge Studios) Developers spend a considerable amount of resources driving users to download their apps, but what happens next is often the most critical part of the user journey. User onboarding is especially nuanced in the kids space since developers must consider two audiences: parents and children. When done correctly, a compelling onboarding experience will meet the needs of both parents and kids while also accounting for unique considerations, such as a child's attention span. Budge Studios has successfully grown their catalog of children's titles by making onboarding a focal point of their business. Their target demographic is three to eight-year olds, and their portfolio of games include top titles featuring Strawberry Shortcake, Hello Kitty, Crayola, Caillou and The Smurfs. "First impressions matter, as do users' first experience with your app....