Android Developer Story: Wallapop improves user conversions with store listing experiments on Google Play
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Posted by Lily Sheringham, Developer Marketing, Google Play
Wallapop is a mobile app developer based in Barcelona, Spain. The app provides a platform to users for selling and buying things to others nearby in a virtual flea market by using geolocalization. Wallapop now has over 70% of their user base on Android.
Watch Agus Gomez, Co-Founder & CEO, and Marta Gui, Growth Hacking Manager, explain how using store listing experiments has increased their conversion rate by 17%, and has allowed them to optimize organic installs.
Posted by Lily Sheringham, Global Marketing, Platforms & Ecosystems We are launching the second series of the Apps, Games, & Insights podcast. Over the summer, we teamed up with a new group of leading industry insiders and experts to bring you 8 new podcast episodes over the next couple of months. We are bringing you their exceptional business stories, experiences and discussion on some of the latest big questions in the apps and games industry. We are joined again by your hosts—Tamzin Taylor, who heads up Apps & Games Business Development for Google Play in Western Europe, and Dirk Primbs, who leads the Ecosystem Developer Relations team in Europe— and you can find out who they have been cajoling and corralling in the new series, below. In the first series , the guests covered topics ranging from responsible growth and building for the long term, through advice from mergers and acquisitions and venture capital experts, to hot topics such as privacy and accessibi...
Posted by Adriana Puchianu, Google Play Developer Marketing There are increasing growth opportunities for indie game developers, but being one can still feel daunting in today's crowded gaming industry. We've been working hard to help indie developers find an audience and to recognize them for their creativity and innovation. We launched the href="https://play.google.com/store/info/topic?id=topic_b000054_games_indie_corner_tp&hl=en_GB&e=-EnableAppDetailsPageRedesign">Indie Corner as a destination for exciting new games along with longstanding indie masterpieces. Since launch, more than 380 games have been featured. Earlier this year, we launched href="https://play.google.com/store/apps/collection/promotion_30028e5_android_excellence_collection_games">Android Excellence which showcases apps and games that deliver incredible user experiences on Android, while providing another opportunity to be discovered on Google Play. We've also held sev...
Posted by Leo Sei, Product Manager on Android Studio and R8 Android developers know that APK size is an important factor in user engagement. Code shrinking helps reduce the size of your APK by getting rid of unused code and resources as well as making your actual code take less space (also known as minification or obfuscation). That's why we're investing in improving code shrinking to make it faster and more efficient. We're excited to announce that the next generation code shrinker, R8, is available for preview as part of Android Studio 3.3 beta . R8 does all of shrinking, desugaring and dexing in one step. When comparing to the current code shrinking solution, Proguard, R8 shrinks the code faster while improving the output size. The following data comes from benchmark on the Santa Tracker app, you can find the project with benchmark details on this GitHub repository . How to try it R8 is available with Android Studio 3.3 beta and works with Proguard rules. To try it, set ...
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