Android Developer Story: Wallapop improves user conversions with store listing experiments on Google Play
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Posted by Lily Sheringham, Developer Marketing, Google Play
Wallapop is a mobile app developer based in Barcelona, Spain. The app provides a platform to users for selling and buying things to others nearby in a virtual flea market by using geolocalization. Wallapop now has over 70% of their user base on Android.
Watch Agus Gomez, Co-Founder & CEO, and Marta Gui, Growth Hacking Manager, explain how using store listing experiments has increased their conversion rate by 17%, and has allowed them to optimize organic installs.
it is crucial to helping you make the right product and marketing decisions. This is especially important when you're deciding your advertising strategy and budget. "> Posted by Neto Marin, Developer Advocate Understanding how people find your app and what they do once they've installed it is crucial to helping you make the right product and marketing decisions. This is especially important when you're deciding your advertising strategy and budget. Today many app measurement companies and ad networks offer ad attribution solutions based on referral data. As such accurate install referral data is vital for correctly attributing app installs, as well as discounting fraudulent attempts for install credit. To help you obtain more accurate and reliable data about your installs, we're introducing the Google Play Install Referrer API , a reliable way to securely retrieve install referral content. Using this API, your app will get precise information straight from the P...
Posted by Purnima Kochikar, Director, Apps and Games Business Development, Google Play Drum roll please! To kick off Google I/O this year, the 2019 Google Play Awards will take place on Monday, May 6th. We’re excited to highlight nine categories this year, some familiar and some new, to recognize developers that continue to set the bar for quality apps and games on Google Play. Building on previous years, we celebrate our fourth year by recognizing some of the best experiences available on Android, with an emphasis on overall quality, strong design, technical performance, and innovation. The nominees were selected by various teams across Google, and meet criteria thresholds covering high star rating, Android vitals, and have had a launch or major update since April 2018. Congratulations to this year’s nominees below and remember to check them out on Google Play at play.google.com/gpa2019 . Stay tuned as we announce the winners of each category at Google I/O. Standout Well-Being App App...
Kacey Fahey, Marketing Programs Manager, Google Play The upcoming Android Wear 2.0 experience will introduce standalone apps, expanding your potential reach to both Android and iOS audiences with Wear devices. Users will be able to search, install, and use apps without ever leaving their device. See how other developers are enhancing their user experience with standalone apps for messaging, travel & local, and health & fitness. Glide Having a watch app further simplifies video messaging with Glide . Using the Wear Complications API , Glide is now able to live broadcast directly from the watch face. By tapping contact shortcuts from the watch face, you can now launch directly into a conversation. This experience brings speed and intimacy to the world of messaging, making wrist-based communication more accessible and effortless. Foursquare Travelers around the world use Foursquare's Android Wear app to discover hidden gems and be in the know about the best places to e...
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