Android Developer Story: Wallapop improves user conversions with store listing experiments on Google Play
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Posted by Lily Sheringham, Developer Marketing, Google Play
Wallapop is a mobile app developer based in Barcelona, Spain. The app provides a platform to users for selling and buying things to others nearby in a virtual flea market by using geolocalization. Wallapop now has over 70% of their user base on Android.
Watch Agus Gomez, Co-Founder & CEO, and Marta Gui, Growth Hacking Manager, explain how using store listing experiments has increased their conversion rate by 17%, and has allowed them to optimize organic installs.
Posted by Lily Sheringham, Global Marketing, Platforms & Ecosystems We are launching the second series of the Apps, Games, & Insights podcast. Over the summer, we teamed up with a new group of leading industry insiders and experts to bring you 8 new podcast episodes over the next couple of months. We are bringing you their exceptional business stories, experiences and discussion on some of the latest big questions in the apps and games industry. We are joined again by your hosts—Tamzin Taylor, who heads up Apps & Games Business Development for Google Play in Western Europe, and Dirk Primbs, who leads the Ecosystem Developer Relations team in Europe— and you can find out who they have been cajoling and corralling in the new series, below. In the first series , the guests covered topics ranging from responsible growth and building for the long term, through advice from mergers and acquisitions and venture capital experts, to hot topics such as privacy and accessibi...
Posted by Adriana Puchianu, Google Play Developer Marketing There are increasing growth opportunities for indie game developers, but being one can still feel daunting in today's crowded gaming industry. We've been working hard to help indie developers find an audience and to recognize them for their creativity and innovation. We launched the href="https://play.google.com/store/info/topic?id=topic_b000054_games_indie_corner_tp&hl=en_GB&e=-EnableAppDetailsPageRedesign">Indie Corner as a destination for exciting new games along with longstanding indie masterpieces. Since launch, more than 380 games have been featured. Earlier this year, we launched href="https://play.google.com/store/apps/collection/promotion_30028e5_android_excellence_collection_games">Android Excellence which showcases apps and games that deliver incredible user experiences on Android, while providing another opportunity to be discovered on Google Play. We've also held sev...
Posted by Security Software Engineers—Bernhard Grill, Megan Ruthven, and Xin Zhao Google works hard to protect users across a variety of devices and environments. Part of this work involves defending users against Potentially Harmful Applications (PHAs), an effort that gives us the opportunity to observe various types of threats targeting our ecosystem. For example, our security teams recently discovered and defended users of our ads and Android systems against a new PHA family we've named Chamois. Chamois is an Android PHA family capable of: Generating invalid traffic through ad pop ups having deceptive graphics inside the ad Performing artificial app promotion by automatically installing apps in the background Performing telephony fraud by sending premium text messages Downloading and executing additional plugins Interference with the ads ecosystem We detected Chamois during a routine ad traffic quality evaluation. We analyzed malicio...
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