Android Developer Story: Wallapop improves user conversions with store listing experiments on Google Play
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Posted by Lily Sheringham, Developer Marketing, Google Play
Wallapop is a mobile app developer based in Barcelona, Spain. The app provides a platform to users for selling and buying things to others nearby in a virtual flea market by using geolocalization. Wallapop now has over 70% of their user base on Android.
Watch Agus Gomez, Co-Founder & CEO, and Marta Gui, Growth Hacking Manager, explain how using store listing experiments has increased their conversion rate by 17%, and has allowed them to optimize organic installs.
Posted by Lily Sheringham, Global Marketing, Platforms & Ecosystems We are launching the second series of the Apps, Games, & Insights podcast. Over the summer, we teamed up with a new group of leading industry insiders and experts to bring you 8 new podcast episodes over the next couple of months. We are bringing you their exceptional business stories, experiences and discussion on some of the latest big questions in the apps and games industry. We are joined again by your hosts—Tamzin Taylor, who heads up Apps & Games Business Development for Google Play in Western Europe, and Dirk Primbs, who leads the Ecosystem Developer Relations team in Europe— and you can find out who they have been cajoling and corralling in the new series, below. In the first series , the guests covered topics ranging from responsible growth and building for the long term, through advice from mergers and acquisitions and venture capital experts, to hot topics such as privacy and accessibi...
Posted by Raman Tenneti , AOSP Software Engineer and Ally Sillins , AOSP Program Manager When we started the Android Open Source Project (AOSP) 10 years ago, we included some basic applications in the AOSP build for three main purposes: to provide a usable set of applications for someone building an Android device from our AOSP to serve as a demonstration for the nascent Android app developer community, showcasing how they should build some of these applications to, as part of the platform, provide functionality to other Android applications that would interact with them through the standard Android APIs like the common intents However, as the Android ecosystem has matured over time, we've noticed a healthy growth of alternative applications - both as open source and proprietary implementations - developed by the developer community. These alternative applications are not only capable to serve the first two purposes, but often times showcase richer set of features demonstrating ...
By Mohammad El-Saadi, Business Development, Google Play The Middle East and North Africa (MENA) region is a fast growing market for app and game developers on Google Play , and localizing is crucial to making the most of the opportunity. For example, the main grossing apps & games in Saudi Arabia have localized their store listings and their actual app and game on Google Play. The British team behind the Skyscanner travel app had already localised it into more than 15 languages, yet the launch in Arabic was a huge milestone for them. Arabic speaking users really appreciated the localization and the app's average user rating increased from 4.62☆ to 4.77☆ after localization. Users engaged with the app longer, with an increase of 30% in their average session duration. Additionally 50% more travellers have been redirected to Skyscanner partners to book flight, hotel and car hire deals. Skyscanner opening screen in English and in Arabic But how difficult is it to correctly localize...
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