Android Developer Story: Zalando increases installs and revenue by focusing on app quality
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Posted by Adriana Puchianu
Based in Berlin, href="https://play.google.com/store/apps/details?id=de.zalando.mobile">Zalando is Europe's leading online fashion platform. With more than 70% of its traffic now coming from mobile, the company has invested a lot in improving the quality of its app to provide a good user experience. Investing in bridging the online and the offline worlds, as well as providing a seamless cross-platform experience, has had positive results on their user engagement and revenue. Using features like A/B testing, the pre-launch report and the new release dashboard from the Google Play Console, Zalando saw a 6% increase in installs and a 15% increase in the users' lifetime value.
Watch Rushil Dave, Senior Product Specialist and Meritxell Rivera, Android Developer discuss how the company has improved user experience and key revenue and engagement metrics by investing in app quality for their href="https://play.google.com/store/apps/details?id=de.zalando.mobile">Zalando app.
Posted by Noah Falstein, Chief Game Designer at Google The Game Developers Conference (GDC) kicks off on Monday, February 27th with our annual Google Developer Day . Join us as we demonstrate how new devices, platforms, and tools are helping developers build successful businesses and push the limits of mobile gaming on Android. Expect exciting announcements, best practices, and tips covering a variety of topics including Google Play, Daydream VR, Firebase, Cloud Platform, machine learning, monetization, and more. In the afternoon, we'll host panels to hear from developers first-hand about their experiences launching mobile games, building thriving communities, and navigating the successes and challenges of being an indie developer. Visit our site for more info and the Google Developer Day schedule . These events are part of the official Game Developer's Conference, so you will need a pass to attend. For those who can't make it in person, watch the live stream on YouTube st...
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Posted by Anuj Gulati, Developer Marketing Manager and Sami Kizilbash, Developer Relations Program Manager Last year we announced the Indie Games Accelerator, a special edition of Launchpad Accelerator, to help top indie game developers from emerging markets achieve their full potential on Google Play. Our team of program mentors had an amazing time coaching some of the best gaming talent from India, Pakistan, and Southeast Asia. We’re very encouraged by the positive feedback we received for the program and are excited to bring it back in 2019. Applications for the class of 2019 are now open, and we’re happy to announce that we are expanding the program to developers from select countries* in Asia, Middle East, Africa, and Latin America. Successful participants will be invited to attend two gaming bootcamps, all-expenses-paid at the Google Asia-Pacific office in Singapore , where they will receive personalized mentorship from Google teams and industry experts. Additional benefits in...
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