Google Mobile Developer Day at Game Developers Conference 2019




Posted by Kacey Fahey, Developer Marketing, Google Play & Android






We're excited to host the Google Mobile Developer Day at Game Developers Conference 2019. We are taking this opportunity to share best practices and our plans to help your games businesses, which are fuelling incredible growth in the global mobile games market. According to Newzoo, mobile games revenue is projected to account for nearly 60% of global games revenue by 2021. The drivers of this growth come in many forms, including more developers building great games, new game styles blurring the lines of traditional genres, and the explosion of gaming in emerging markets - most notably in India.



Image Source: GamesIndustry.biz




To support your growth, Google is focused on improving the game development experience on Android. We are investing in tools to give you better insights into what is happening on devices, as well as in people and teams to address your feedback about the development process, graphics, multiplayer experiences, and more.



We have some great updates and new tools to improve game discovery and monetization on Google Play, which we also shared today during our Mobile Developer Day:



Pre-registration now in general availability



Starting today, we are launching pre-registration for general availability. Set up a pre-registration campaign in the Google Play Console and start marketing your games to build awareness before launch. Users who pre-register receive a notification at launch, which helps increase day one installs.



Google Play Instant gaining adoption



We have seen strong adoption of Google Play Instant with 3x growth in the number of instant games and 5x growth in the number of instant sessions over the last six months. Instant experiences allow players to tap the 'Try Now' button on your store listing page and go straight to a demo experience in a matter of seconds, without installing. Now, they're even easier to build with Cocos and Unity plug-ins and an expanded implementation partner program. Discover the latest updates on Google Play Instant.



Android App Bundles momentum and new large download size threshold



Over 60K apps and games on Google Play are now using the Android App Bundle publishing format, which is supported in Android Studio, Unity, and Cocos Creator. The app bundle uses Google Play's Dynamic Delivery to deliver a smaller, optimized APK containing only the resources needed for a specific device.




To better support high quality game experiences and reflect improved devices, we've also increased the size limit for APKs generated from app bundles to 150MB and raised the threshold for large download user warnings on the Google Play Store to 150MB, from 100MB.


Improved tools in the Google Play Console





Store listing experiments let you A/B test changes to your store listing on actual Play Store visitors. We recently rolled out improvements, introducing two new metrics - first time installers and D1 retained users - to more accurately reflect the performance of your store listings. These two new metrics are now reported with hourly intervals and are available via email notifications, letting you see results faster and track performance better.



Country targeted store listings allow you to tailor your app's store listing to appeal to users in different countries. You can customize the app title, icon, descriptions and graphic assets, allowing you to better appeal to users in specific target markets. For example, you can now tailor your store listing with different versions of the English language for users in India versus the United States.



Rewarded ads give players the choice to watch an advertisement in exchange for in-app items. With rewarded ads in Google Play, you can now create and manage rewarded ads through the Google Play Console. No additional SDK integrations are required.



We hope you try some of these new tools and keep sharing ideas so we can make Android and Google Play a better place to grow your business. We are committed to continue improving the platform and building tools that better serve the gaming community.



Get started today by visiting two new resources, a hub for developers interested in creating games on Android and games.withgoogle.com, for developers looking to connect and scale their business across Google. Many of these updates and resources come from community suggestions, so sign up for our monthly newsletter to stay informed.


Watch the session recordings and product updates shared during Google Mobile Developer Day.





How useful did you find this blog post?



★ ★ ★ ★ ★






Komentar

Posting Komentar

Postingan populer dari blog ini

Google Play Referrer API: Track and measure your app installs easily and securely

Gambar
it is crucial to helping you make the right product and marketing decisions. This is especially important when you're deciding your advertising strategy and budget. "> Posted by Neto Marin, Developer Advocate Understanding how people find your app and what they do once they've installed it is crucial to helping you make the right product and marketing decisions. This is especially important when you're deciding your advertising strategy and budget. Today many app measurement companies and ad networks offer ad attribution solutions based on referral data. As such accurate install referral data is vital for correctly attributing app installs, as well as discounting fraudulent attempts for install credit. To help you obtain more accurate and reliable data about your installs, we're introducing the Google Play Install Referrer API , a reliable way to securely retrieve install referral content. Using this API, your app will get precise information straight from the P...
Baca selengkapnya

Boosting developer success on Google Play

Gambar
Posted by Sameer Samat, VP, Product Management Helping developers build sustainable businesses is a core part of Google Play’s mission. We work with partners every day to understand the challenges they face and help them bring their innovative ideas to life. Getting a new app off the ground and into orbit is not easy! To aid their quest for growth we provide a broad range of support, from powerful marketing tools and actionable data in the Play Console , education via Play Academy , "> best practices and thought leadership resources, programs such as the Indie Games Festival , Indie Corner , and accelerator programs around the world. We’re always looking for new ways to give them an added boost. Starting on July 1, 2021 we are reducing the service fee Google Play receives when a developer sells digital goods or services to 15% for the first $1M (USD) of revenue every developer earns each year. With this change, 99% of developers globally that sell digital goods and servic...
Baca selengkapnya

And the 2019 Google Play Award nominees are...

Gambar
Posted by Purnima Kochikar, Director, Apps and Games Business Development, Google Play Drum roll please! To kick off Google I/O this year, the 2019 Google Play Awards will take place on Monday, May 6th. We’re excited to highlight nine categories this year, some familiar and some new, to recognize developers that continue to set the bar for quality apps and games on Google Play. Building on previous years, we celebrate our fourth year by recognizing some of the best experiences available on Android, with an emphasis on overall quality, strong design, technical performance, and innovation. The nominees were selected by various teams across Google, and meet criteria thresholds covering high star rating, Android vitals, and have had a launch or major update since April 2018. Congratulations to this year’s nominees below and remember to check them out on Google Play at play.google.com/gpa2019 . Stay tuned as we announce the winners of each category at Google I/O. Standout Well-Being App App...
Baca selengkapnya